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Our Vision and Mission

Vision: Our vision is to be the #1 crane rental and sales provider on the west coast by providing the highest standard of service and care.

Mission: Our mission is to serve our industry by relentlessly pursuing excellence through hard work and passion to elevate our customers to new heights.

Our Core Values

Integrity: We operate with unwavering integrity, ensuring that our actions align with our values. We take responsibility for our decisions and actions.

Hard Work: We believe in the power of hard work and dedication. Through persistence and diligence, we overcome challenges and achieve sustainable success.

Passion: Passion fuels our drive for excellence. We are deeply committed to what we do, bringing enthusiasm and energy to every task and project.

To Elevate and Serve: We are dedicated to serving the needs of our clients, employees, and the community. Our success is intertwined with the success and well-being of those we serve. We strive to be pioneers in our industry, leading by example and raising the bar for excellence. Our goal is to contribute to the positive transformation and elevation of the entire industry.

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Jared Abrojena

Jared has represented the International Society of Arboriculture (ISA) Western Chapter on numerous occasions and won the International Tree Climbing Competition in 2009 and North American Tree Climbing Competition (NATCC) in 2010. Jared’s goal has always been to provide professional hands-on training in controlled environments. While teaming up with other professionals with the same vision and values, Jared and the Academy’s continuous mission are to Elevate the Standard through safety, training, and innovation. Over the years, Jared has become an ISA Certified Arborist, ISA Certified Tree Worker Climber Specialist, ISA Tree Risk Assessment Qualified (TRAQ), NCCER Crane Certified, Qualified Applicator, along with many other certifications.